Snap Inc.

Snap Inc. is the technology and social media company in charge of connecting social circles through meaningful interactions and features, such as Snapchat and Bitmoji.

Overview

Snap Inc. is the technology and social media company in charge of connecting social circles through meaningful interactions and features, such as Snapchat and Bitmoji.

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What I did

I conducted the evaluation and transition into a new CMS system for the main website.

Context

I was a Senior UX Designer on an ongoing engagement with Snap Inc. Snap was in the process of updating their CMS system for their web presence spanning dozens of different articles detailing company policies, initiatives, content moderation, and app details, to increase transparency for key lawmakers and interested parties. My role was to guide content migration to the new CMS, while also designing and tracking iterations for new additional pages.

Approach

Unexpected issues and flaws with the new CMS went through extensive pressure testing and documentation. This ensured all design concerns can be catalogued for future iterations through an ongoing Kanban system with Snap.

Execution

I Designed and iterated on new additional landing pages for Trust and Safety, integrating new content changes and adjustments to meet alignment across various internal stakeholders across Snap Inc.

In addition, previously existing pages were redesigned to new CMS standards based on the old and new component libraries. All old-to-new CMS pages were guided through templatization of key pages based on the component libraries to cover further implementation of CMS pages that did not receive a complete redesign treatment.

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Conclusion

The testing was successful, as I oversaw the implementation of content migration to the new designs developed as well as the new CMS. Following final hand off, I regularly connected with the development team to troubleshoot technology limitations and enact changes rapidly to ensure a smooth implementation.