Design is more than just execution, it's also meticulous planning. While the end results can be different, a designer's process is flexible, informed, and repeatable. Empathizing with users can gather the information needed to meet the user's needs, while rapidly prototyping and testing ideas can iterate quicker toward a final product.
This is why I typically use a flexible double diamond approach with opportunities for constant iteration and reevaluation. While I have also organized sprint weeks and worked in agile environments, I tend to organize my thoughts around a design process encompassing several different stages of UX Design.
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Truly understand who's going to be using your product or service, and why they need it. This phase involves collecting extensive qualitative and quantitative data for insights later.
Techniques include desk research, field studies, user interviews, focus groups, and observations. The goal is to gather as much relevant information as possible about the problem, the users, and the context in which the problem exists. We can challenge assumptions, and better understand user needs.
02
Strategy
Design requires exponential planning and consideration for what's needed tomorrow. To do so, we synthesize the insights gathered during the Discover phase into a clear and actionable problem statement.
In this phase, we analyze and organize the data collected. Different techniques are used to identify the core issues and refine the problem definition. Design synthesis helps in distilling complex information into clear insights for a focused direction.
03
Ideation
Explore every possible option, and evaluate what meets the needs and excites the senses. This is the opportunity to get creative, and fully explore different ideas before refining them into a final deliverable product.
The ideation phase encourages brainstorming and divergent thinking, allowing for the exploration of various solutions and approaches. Tools like wireframes, low fidelity prototypes, and Minimum Viable Products (MVPs) are used to visualize and test ideas.
04
Prototyping
A finalized, interactive solution for stakeholders, and a blueprint for developers. This is the ultimate final goal in the process, the culmination of all of the work done thus far.
In this phase, the most promising prototypes are refined and developed into final products or solutions. This involves extensive testing, validation, and iteration based on user feedback. Surveys, usability testing, and pilot programs are common methods used to gather final insights before launch.
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